Opportunity for MNOs (Mobile Network Operators):

The experience of FRiENDi GROUP management and shareholders having worked extensively with the MVNO model internationally is that synergistic partnerships with mobile operators can be developed with significant benefits to the mobile operators:

Financial	New revenue streams - from wholesale access. Higher margins - wholesale margins often higher than operator's margins on direct customers. Maximise returns - optimise investments made on network infrastructure.
Market	Grow addressable market- MVNOs can drive penetration beyond natural threshold by penetrating niche segments. Lower chum- operator's cannot be all things to all people, but MVNOs can increase stickiness of customers with more targeted propositions.
Strategic	Offensive & defensive - MVNOs are an effective tool in both offensive and defensive strategy. Niche-tapping - MVNOs target overlooked or poorly served customer segments.
Operational	Leverage over capacity - increase network utilization e.g. through different consumption patterns of customer segments or targeting regional affinity groups.

FRiENDi GROUP has developed state-of-the-art market simulation and financial planning tools to build complete operator business cases for a MVNO partnership, and our team has extensive experience in facilitating operator workshops on MVNO partnership opportunities including commercial, technical, financial and regulatory impact analysis.

If you represent a Mobile Network Operator and would like to open a confidential dialogue with FRiENDi GROUP, please contact Fayez Husseini, Senior Vice President Business Development, on fh@friendigroup.com.